Mapping an experience Retailers employ different tactics at each stage of a customer’s journey. This journey starts with outdoor window displays to attract foot traffic that bring customers to strategic displays inside. Call it directional lighting. It’s a carefully detailed map of lighter and darker, sometimes multicolored areas that deliberately lead customers to more desired […]

There are other cool ways UV light might be applied for the greater good — in the field of horticultural lighting. I’m more than pleased to take a break from focusing on the coronavirus. 1. UV light fights pathogens in plant applications. In the rush of information about how to kill microorganisms that are harmful […]